I work with non-profits a lot, both big and small, but there are two big mistakes I see small fundraising groups make over and over
MISTAKE ONE: Schools, Churches and other non-profits often focus on event based fundraising instead of the ask.
MISTAKE ONE: Schools, Churches and other non-profits often focus on event based fundraising instead of the ask.You know, bake sales, plant sales, pizza sales, fairs, carnivals, auctions, etc. That is not to say that those events can’t be extremely successful. They are however, almost more of a marketing event. A way to get new faces, or even your regular constituents in the door and more aware of your organization. They can also earn you a lot of money. However, non-profits will undoubtedly get more money if they simply ask for money on a regular basis from large and small donors for specific projects. The pit fall for most is the fear of asking. I mean, who wants to ask for money, right? Instead of thinking of it just as a way to ask for money, think of it more as a way of informing your organization’s biggest fans about the latest developments and giving them an oportunity to be involved at the ground level to get this new project launched. They may say no to your ask, but at least you’ve given them an update about something they appreciate and a unique opportunity to be involved.
MISTAKE TWO: Passionate leaders tends to takes on too much responsibility.
MISTAKE TWO: Passionate leasers tends to takes on too much responsibility. Maybe you have started a non-profit, or you are a teacher or new board president or new marketing/fundraising coordinator? If so, chances are you are wearing a lot of hats… too many hats! This pitfall holds back too many non-profit organizations and entirely ruined many others, causing them to fail entirely. If you are one of you, or even several of you, carrying the majority of the responsibilities for your organization, your primary role should not be events or marketing or even fundraising. Instead, you should focus on recruiting and training volunteers to market, fundraiser, plan events, offer services, etc.
So, what do you think? Have you made ether of these mistakes? What have you started to differently make life easier for yourself and better for your organization?