2 Mistakes Fundraising Mistakes Small Fundraisers Make

I work with non-profits a lot, both big and small, but there are two big mistakes I see small fundraising groups make over and over

 

MISTAKE ONE: Schools, Churches and other non-profits often focus on event based fundraising instead of the ask.

MISTAKE ONE: Schools, Churches and other non-profits often focus on event based fundraising instead of the ask.You know, bake sales, plant sales, pizza sales, fairs, carnivals, auctions, etc. That is not to say that those events can’t be extremely successful. They are however, almost more of a marketing event. A way to get new faces, or even your regular constituents in the door and more aware of your organization. They can also earn you a lot of money. However, non-profits will undoubtedly get more money if they simply ask for money on a regular basis from large and small donors for specific projects.  The pit fall for most is the fear of asking. I mean, who wants to ask for money, right? Instead of thinking of it just as a way to ask for money, think of it more as a way of informing your organization’s biggest fans about the latest developments and giving them an oportunity to be involved at the ground level to get this new project launched. They may say no to your ask, but at least you’ve given them an update about something they appreciate and a unique opportunity to be involved.

MISTAKE TWO: Passionate leaders tends to takes on too much responsibility.

MISTAKE TWO: Passionate leasers tends to takes on too much responsibility. Maybe you have started a non-profit, or you are a teacher or new board president or new marketing/fundraising coordinator? If so, chances are you are wearing a lot of hats… too many hats! This pitfall holds back too many non-profit organizations and entirely ruined many others, causing them to fail entirely. If you are one of you, or even several of you, carrying the majority of the responsibilities for your organization, your primary role should not be events or marketing or even fundraising. Instead, you should focus on recruiting and training volunteers to market, fundraiser, plan events, offer services, etc.

So, what do you think? Have you made ether of these mistakes? What have you started to differently make life easier for yourself and better for your organization?

2017 at Furman Pictures

2017 has been busing for sure. I spent much of the winter working in After Effects for one of the worlds largest business creating advanced motion graphics for marketing and training. In spring, I worked in Europe running the A-cam on a documentary miniseries. This summer spent quite a bit of time working on one of my YouTube channels, Rat and Cat, where I blow off of steam and just have fun making rough and rugged videos about country life. And this fall I client wanted a new intro, promos and motion graphics for a television series they produce as well as working for one my top secret clients in After Effects.

Aside from creating content for clients, I’ve working on voicing my opinion in hopes of positively affecting media trends.

I plan on putting together a future post for my Furman Pictures Youtube channel focusing on using Adobe products, especially Adobe Premiere. Premiere plagued with ridiculous bugs such as: crashing when you copy and past a title, not being able to sort video clip thumbnails by file name or date, thumbnails loading painfully slow, many trim features not working when you are zoomed out on the timeline, and poor tools for moving clips on a timeline, and it’s sluggishness with larger projects. I’ve had Adobe engineers contact about the latter. Hopefully they’ll do something about these really poor design flaws.

It’s also been interesting dealing with YouTubes screening process where random companies seem to claim music content in your video but won’t respond to inquires. It makes creating content for one of the best forms of marketing out there very difficult.

Choosing Pro Video Dditing Software: Think Big Picture

After using a number of different video editing platforms over the years, I’ve noticed some trends in the companies that make them and decided to put together this video review. While it’s important to consider how the software functions, it just as important to look at the software’s history:

Youtuber’s New Intro

Furman Pictures has animating a new intro and subscribe animation for My Boring Channel on Youtube. Other projects include work for a non-profit, work for a top secret client, TV ads and some original content.

OnLocation with Solatube

Furman Pictures on location filming a beta test installation for their new industrial sized dimming solatubes in Portland Oregon.

Worksource Oregon PSA

Times Have Been Tough is a Worksystems Inc. PSA we created promoting Worksource Oregon. Furman Pictures played a leading production and post production role for this video production in Portland, Oregon.

School Moves – Part 2

Nothing says professional like having a cat assist you. You be the judge. Check out this web streaming/ v blogging studio Furman Pictures built for School Moves near Vancouver, Washington. Debra spent a lot of time and money on sets and backgrounds before she finally asked for help.

Filming at Kazoodles Toys

I recently filmed on location at Kazoodles in Vancouver, Washington to promote the store and upcoming events. It’s a great little store and we often shop here for our kids. Kazoodles is especially great when you want some variety- something that isn’t super hero themed like everywhere else.

-Nikia

FoundationOne

I spent some time near Spokane recently filming promotional interviews for FoundationOne, a fundraising non-profit with the soul purpose of raising money for one school

The Gulf, Furman Pictures On Location

Here’s raw footage from Warren Weisman’s The Gulf crowdfunding teaser. It was a  filmed near Portland, Oregon on a nice cool day. The cast were a bit cold, especially for scenes where they had to look sweaty.