Some business owners post a video on their website and wonder why they aren’t getting results. There are a number of factors that one can change in order to see improved results.
First of all, trust your producer. If you hired someone to produce a video, you likely appreciate some aspect of their work. Say you sell insurance, you may know a lot about insurance, but there’s a good chance that your judgment is less accurate when it comes to presenting yourself or your company with sound and motion pictures. To use another example, there’s a reason why most of us hire someone to cut our hair, rather than trying to do it ourselves. We need that outside perspective. The same is true when hiring a motion picture professional. It’s important to say exactly what you like and how you want your project to turn out. However, it’s equally important to be open to new ideas from an outside perspective.
Secondly, have you made a call to action in your video? Is there special deal mentioned, or at least a link to a special offer? If not you are missing one of the most important steps in marketing.
Finally, repetition is important. If you expect results from just one post, video or otherwise, you likely won’t see much. We are creatures of habit, but we also want to see new things. It’s about story really. In a story, we first have to get to know the main character and then secondly find out what will happen to them. Each new post is part of your story unfolding. It’s up to you whether your story is droll and boring or fresh and captivating.
If you find this article helpful, leave a comment below or call Furman Pictures. Mention this article when you call and you’ll get a 20% discount on your first commercial, corporate or creative project. This offer is not valid in combination with other discounts or offers and is limited to services offered by Furman Pictures, LLC.