New Reel

Nikia FurmanI recently updated my cinematography demo reel, which was a real challenge. It’s difficult to narrow it down to just the best shots and in only 60 seconds. There are so many I really like. One also has to make the choice between showing the full movement of a shot or just giving a snap shot for the sake of variety. For the most part, I chose the latter. Some clips, as was pointed out to me, may not be as appealing to others as they are to me. As a result, many of you may never see that amazingly simple rusty sink shot.

It was also hard to leave behind some of the standard definition shots from yesteryear. Some of those beautifully composed shots that took so much time to set up just don’t have the same shine as 16×9.

Take a look at my reel and leave a comment if you like. Are there any compositions you particular like or dislike? If your a DP, tell me about your favorite shot in your reel and feel free to leave a link.

Benefit Concert

Edit SuiteFurman Pictures will be open late, along with other downtown Camas businesses, to support a benefit concert for Camas schools at the newly reopened historic Liberty Theatre March 19. The event takes place from 4  to 10 PM. Furman Pictures will be open from 6 to 8 PM.

Featured musical artist at the theatre will include The Go Project, Jon Hecox, James Kerridge, Social Gravy, Julia’s Misfortune and Storm Runner. Admission is $5 per person. You can buy tickets online or at The Uncommon Gift, Naturally Healthy Pet, Riverview Bank, 360 Threads and Camas Bike & Sport in downtown Camas.

A benefit raffle will also be held at the event for items or offers from Furman Pictures, Logitec, Camas Bikes and various downtown businesses.

Stop by Furman Pictures during the event and receive a $200 OFF coupon for your next commercial, corporate or creative High Definition motion picture project.

Using Online Video to Market Effectively

Nikia FurmanSome business owners post a video on their website and wonder why they aren’t getting results. There are a number of factors that one can change in order to see improved results.

First of all, trust your producer. If you hired someone to produce a video, you likely appreciate some aspect of their work. Say you sell insurance, you may know a lot about insurance, but there’s a good chance that your judgment is less accurate when it comes to presenting yourself or your company with sound and motion pictures. To use another example, there’s a reason why most of us hire someone to cut our hair, rather than trying to do it ourselves. We need that outside perspective. The same is true when hiring a motion picture professional. It’s important to say exactly what you like and how you want your project to turn out. However, it’s equally important to be open to new ideas from an outside perspective.

Secondly, have you made a call to action in your video? Is there special deal mentioned, or at least a link to a special offer? If not you are missing one of the most important steps in marketing.

Finally, repetition is important. If you expect results from just one post, video or otherwise, you likely won’t see much. We are creatures of habit, but we also want to see new things. It’s about story really. In a story, we first have to get to know the main character and then secondly find out what will happen to them. Each new post is part of your story unfolding. It’s up to you whether your story is droll and boring or fresh and captivating.

If you find this article helpful, leave a comment below or call Furman Pictures. Mention this article when you call and you’ll get a 20% discount on your first commercial, corporate or creative project. This offer is not valid in combination with other discounts or offers and is limited to services offered by Furman Pictures, LLC.

Open House

Local artwork will be featured during Furman Pictures’s open house tonight March 4, from 5:00 to 7:00 p.m.

Three-dimensional art by three artist will be on display.  Gabrielle Curtis’ “Octopus Shushi Chef”, Ernest D’Angelo’s “Tiger Shark” and Hoah Shannon’s “The Might Butterfrog” will be shown.

Tonight’s open house is in participation with First Friday in Downtown Camas. Art created by students from Camas High School and local authors will be featured at other participated business. To find a list of all participating business, visit or stop by Furman Pictures

Furman Pictures is located at upstairs at 307 NE Birch Street Suite 202, Camas, WA 98607.