Furman Pictures is handling production and post production services on a project for Adidas. Nikia Furman is working with Harald Graham of Meaty Design and Tim Silvis from Systom to complete a three part project introducing a special line of Adidas clothing and athletic gear. A portion of Adidas’ proceeds from the product line will go to benefit AKTIV, a non profit organization dedicated to fight and prevent cancer through healthy lifestyle and physical fitness.
The first segment reviews world famous distant runner Grete Waitz career. If you don’t know who Waitz is, check her out. Her feats are amazing and include breaking 11 world records and winning the New York City Marathon 9 Times. The second segment highlights AKTIV, the non-profit Grete co-founded. The final segment introduces a special line of M10 marathon clothing and shoes. A portion of proceeds, up to $500,000, from the AKTIV line will be donated to AKTIV.
Production on the project centers on the new line of M10 clothing and shoes in action. Post production includes editing together archived footage, photos and sound bites along with footage of the new product into fast paced segments that grab the viewers attention and tell the stories effectively. The projects will be distributed via the internet.